{"id":4,"date":"2025-11-12T17:24:10","date_gmt":"2025-11-12T17:24:10","guid":{"rendered":"https:\/\/genpath.growthrowstory.com\/?p=4"},"modified":"2025-11-12T17:24:10","modified_gmt":"2025-11-12T17:24:10","slug":"shopping-apps-cuoc-cach-mang-m-commerce-va-co-hoi-khoi-nghiep-ty-do","status":"publish","type":"post","link":"https:\/\/genpath.growthrowstory.com\/?p=4","title":{"rendered":"Shopping Apps: Cu\u1ed9c C\u00e1ch M\u1ea1ng M-Commerce v\u00e0 C\u01a1 H\u1ed9i Kh\u1edfi Nghi\u1ec7p T\u1ef7 \u0110\u00f4"},"content":{"rendered":"

Th\u1ebf gi\u1edbi \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) sang th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng (M-commerce). \u0110\u1ed1i v\u1edbi m\u1ed9t qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng smartphone cao v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb nh\u01b0 Vi\u1ec7t Nam, c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm di \u0111\u1ed9ng (Shopping Apps) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p.<\/p>\n

S\u1ef1 Th\u1ed1ng Tr\u1ecb C\u1ee7a M\u00e0n H\u00ecnh Nh\u1ecf<\/h2>\n

S\u1ef1 ti\u1ec7n l\u1ee3i, t\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a l\u00e0 ba y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm di \u0111\u1ed9ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n mu\u1ed1n ch\u1edd \u0111\u1ee3i \u0111\u1ec3 m\u1edf m\u00e1y t\u00ednh; h\u1ecd mu\u1ed1n “ch\u1ed1t deal” ngay l\u1eadp t\u1ee9c, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p>\n

Theo c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y, t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, v\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn t\u1ef7 \u0111\u1ed3ng \u0111\u01b0\u1ee3c giao d\u1ecbch ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m 2025 [1]. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t \u0111ang chi ti\u00eau g\u1ea7n 900 t\u1ef7 \u0111\u1ed3ng m\u1ed7i ng\u00e0y cho vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn [2], v\u00e0 ph\u1ea7n l\u1edbn giao d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n

\"Bi\u1ec3u<\/p>\n

S\u00e2n Ch\u01a1i C\u1ee7a Nh\u1eefng G\u00e3 Kh\u1ed5ng L\u1ed3 v\u00e0 L\u00e0n S\u00f3ng M\u1edbi<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng mua s\u1eafm t\u1ea1i Vi\u1ec7t Nam l\u00e0 cu\u1ed9c \u0111ua song m\u00e3, th\u1eadm ch\u00ed l\u00e0 tam m\u00e3, gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn. Shopee v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, nh\u01b0ng s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a TikTok Shop \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng c\u1ea1nh tranh m\u1edbi, \u0111\u1eb7c bi\u1ec7t trong ph\u00e2n kh\u00fac mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed (Shoppertainment).<\/p>\n\n\n\n\n\n\n\n
N\u1ec1n T\u1ea3ng<\/th>\nM\u00f4 H\u00ecnh Kinh Doanh N\u1ed5i B\u1eadt<\/th>\n\u0110i\u1ec3m M\u1ea1nh C\u00f4ng Ngh\u1ec7<\/th>\nC\u01a1 H\u1ed9i Kh\u1edfi Nghi\u1ec7p<\/th>\n<\/tr>\n<\/thead>\n
Shopee<\/strong><\/td>\nS\u00e0n TM\u0110T truy\u1ec1n th\u1ed1ng, Flash Sale<\/td>\nThu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a m\u1ea1nh m\u1ebd, V\u00ed \u0111i\u1ec7n t\u1eed t\u00edch h\u1ee3p<\/td>\nDropshipping, B\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi<\/td>\n<\/tr>\n
TikTok Shop<\/strong><\/td>\nShoppertainment, Live Commerce<\/td>\nT\u00edch h\u1ee3p s\u00e2u v\u1edbi n\u1ed9i dung video ng\u1eafn, \u0110\u1ed9 lan truy\u1ec1n cao<\/td>\nKOC\/KOL, X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/td>\n<\/tr>\n
Lazada\/Tiki<\/strong><\/td>\nB\u00e1n l\u1ebb ch\u00ednh h\u00e3ng, H\u00e0ng h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng<\/td>\nLogistics t\u1ed1i \u01b0u, C\u00f4ng ngh\u1ec7 AI trong ph\u00e2n lo\u1ea1i h\u00e0ng h\u00f3a<\/td>\nPh\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, S\u1ea3n ph\u1ea9m ng\u00e1ch (Niche Products)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u00f4ng Ngh\u1ec7 \u0110\u1eb1ng Sau Tr\u1ea3i Nghi\u1ec7m Mua S\u1eafm Ho\u00e0n H\u1ea3o<\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7, \u1ee9ng d\u1ee5ng mua s\u1eafm l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng d\u1eef li\u1ec7u v\u00e0 \u0111\u1ed5i m\u1edbi. Th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t shopping app kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c “\u0111i\u1ec3m \u0111au” (pain points) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/p>\n

    \n
  1. C\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng AI:<\/strong> Thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y ph\u00e2n t\u00edch h\u00e0nh vi l\u01b0\u1edbt web, l\u1ecbch s\u1eed mua h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c \u0111\u1ebfn m\u1ee9c \u0111\u00e1ng kinh ng\u1ea1c. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng quan tr\u1ecdng nh\u1ea5t.<\/li>\n
  2. Th\u1ef1c t\u1ebf T\u0103ng c\u01b0\u1eddng (AR) v\u00e0 Th\u1eed \u0111\u1ed3 \u1ea3o:<\/strong> C\u00e1c \u1ee9ng d\u1ee5ng th\u1eddi trang v\u00e0 n\u1ed9i th\u1ea5t \u0111ang t\u00edch h\u1ee3p AR \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 “th\u1eed” s\u1ea3n ph\u1ea9m ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i, gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n h\u00e0ng.<\/li>\n
  3. Thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t:<\/strong> S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Fintech v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed (nh\u01b0 Momo, ZaloPay) t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o \u1ee9ng d\u1ee5ng gi\u00fap quy tr\u00ecnh thanh to\u00e1n di\u1ec5n ra li\u1ec1n m\u1ea1ch ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/li>\n<\/ol>\n

    \"Minh<\/p>\n

    T\u01b0\u01a1ng Lai C\u1ee7a Mobile Commerce: T\u1eeb Mua S\u1eafm \u0110\u1ebfn C\u1ed9ng \u0110\u1ed3ng<\/h2>\n

    Xu h\u01b0\u1edbng ti\u1ebfp theo c\u1ee7a shopping apps s\u1ebd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf giao d\u1ecbch. Ch\u00fang s\u1ebd tr\u1edf th\u00e0nh c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, n\u01a1i ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mua h\u00e0ng m\u00e0 c\u00f2n t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb \u0111\u00e1nh gi\u00e1, v\u00e0 tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng nh\u1ecf.<\/p>\n

    C\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm chuy\u00ean bi\u1ec7t (Vertical E-commerce) thay v\u00ec c\u1ed1 g\u1eafng c\u1ea1nh tranh v\u1edbi c\u00e1c s\u00e0n t\u1ed5ng h\u1ee3p. V\u00ed d\u1ee5: \u1ee9ng d\u1ee5ng chuy\u00ean v\u1ec1 \u0111\u1ed3 th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, s\u1ea3n ph\u1ea9m xanh, ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 theo y\u00eau c\u1ea7u (on-demand services) t\u00edch h\u1ee3p s\u00e2u v\u00e0o h\u1ec7 sinh th\u00e1i di \u0111\u1ed9ng.<\/p>\n

    Mobile commerce kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, n\u00f3 l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a b\u00e1n l\u1ebb. V\u1edbi t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i, c\u00e1c shopping apps s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf s\u1ed1, m\u1edf ra v\u00f4 s\u1ed1 c\u01a1 h\u1ed9i cho nh\u1eefng ai d\u00e1m ngh\u0129 l\u1edbn v\u00e0 h\u00e0nh \u0111\u1ed9ng nhanh.<\/p>","protected":false},"excerpt":{"rendered":"

    Th\u1ebf gi\u1edbi \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) sang th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng (M-commerce). \u0110\u1ed1i v\u1edbi m\u1ed9t qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng smartphone cao v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb nh\u01b0 Vi\u1ec7t Nam, c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm di \u0111\u1ed9ng (Shopping Apps) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":0,"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genpath.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}